Anyone who has opened a Playboy magazine from the 1960s-70s will recognize the “What sort of man” advertising campaign. These self-promotions appeared in every issue for many-a-year, terminating before the 1980s arrived. Each advert was a full page consisting of a photograph of a studly male being admired by the ladies and text explaining why they are such awesome consumers – why companies should be lining up to put adverts in Playboy to target these jetsetting big-spenders.