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Firefox ahora envía lo que escribes en la barra de direcciones a Mozilla
Hace algunos días se dio a conocer la liberación de Firefox 93, la cual viene con un cambio importante en la barra de direcciones, el cual de hecho, es controvertido si consideramos que el navegador está básicamente orientado a la privacidad y la confidencialidad. Y es que Firefox ahora envía datos de entrada del teclado a los servidores de Mozilla, con el cual argumenta que es el medio por el cual la organización obtiene financiación de socios publicitarios. Ante esta polémica en torno a Firefox Suggest, Mozilla lanza sus explicaciones.
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comentarios cerrados
¿Sabes de alguien que haya leído un EULA? pues esto es lo mismo... los usuarios aceptan sin darse cuenta u obligadas de un modo u otro para poder acceder a ciertos programas o servicios porque las cosas están diseñadas para ello. Y eso hace que las empresas puedan legalmente lavarse las manos. Por otro lado, tampoco está muy claro que no lo hagan incluso sin su consentimiento... ¿sabías que google puede leer los correos que supuestamente están cifrados en gmail? y adivina qué pasa con los anuncios que te muestran dependiendo de los correos que te lleguen o cómo los trates o hacia qué servicios te muestra o desvía según lo que te lean... variety.com/2017/digital/news/google-gmail-ads-emails-1202477321/
www.eff.org/deeplinks/2020/03/google-says-it-doesnt-sell-your-data-her
Google monetizes what it observes about people in two major ways:
- It uses data to build individual profiles with demographics and interests, then lets advertisers target groups of people based on those traits.
- It shares data with advertisers directly and asks them to bid on individual ads.
Real-time bidding is the process by which publishers auction off ad space in their apps or on their websites. In doing so, they share sensitive user data—including geolocation, device IDs, identifying cookies, and browsing history—with dozens or hundreds of different adtech companies.
Each RTB auction typically sees user data passing through three different layers of companies on its way from a device to an advertiser: supply-side platforms (or SSPs) collect user data to sell, ad exchanges organize auctions between them and advertisers, and demand-side platforms (or DSPs) “bid” on behalf of advertisers to decide which ads to show to which people. These auctions take milliseconds, constantly churning away in the background of your browsing activity as companies at every level of the process share and collect more and more data to add to their existing profiles of users.
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Google controls massive portions of nearly every level of the real-time bidding ecosystem. In 2007 Google purchased DoubleClick, then the largest third-party ad network for the Web. And in 2009 it bought AdMob, the largest ad server for the then-nascent mobile application market. Both AdMob and DoubleClick have blossomed under Google’s ownership, and today they continue to dominate their respective markets. DoubleClick (now folded into Google Marketing Platform) controls over half of the ad exchange market on the Web, and AdMob is far and away the most popular supply-side platform for apps on both iOS and Android.
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Google also shares data with advertisers in other, less direct ways, such as by “cookie matching,” which lets third-party adtech companies connect their own tracking cookies to Google’s identifier. It has even been caught setting up “workarounds” to keep its non-consensual data-sharing measures active in jurisdictions where they should be illegal, like the EU.
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Companies can upload lists of “anonymous” device IDs or phone numbers, and Google will connect those numbers to real people. Then, Google will serve ads to those people across its platforms: on their phones, computers, and TVs. Anyone who engages with those ads will be sent right to the advertiser’s landing page, where the advertiser can collect cookie IDs, IP address, location, and more. Researchers have found that this style of individual-targeting system exposes users to a wide range of privacy leaks.
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This system provides a way for companies to turn lists of identifiers into direct pipelines to real humans. Advertisers piggyback on Google’s identity graph, and can acquire new data about their targets in the process. And for its services, Google gets paid. Once again, Google insists this is not a sale.
edition.cnn.com/2019/07/22/tech/google-street-view-privacy-lawsuit-set
www.msn.com/en-us/news/technology/google-sued-for-selling-user-data-de
lawstreetmedia.com/news/tech/google-sued-for-sharing-personal-data-of-
www.nbcnews.com/tech/security/google-sued-u-s-tracking-users-private-i
topclassactions.com/lawsuit-settlements/privacy/google-says-class-acti
www.cbsnews.com/news/google-education-spies-on-collects-data-on-millio
www.abc.net.au/news/2019-10-29/google-faces-accc-federal-court-mislead
www.pcgamer.com/google-ai-division-sued-for-using-the-health-data-of-1
Entre acuerdos del tipo "google paga para que retires la demanda", demandas del tipo "google recolecta más datos personales de los que debería" y del tipo "google vende esos datos a terceros" google tiene bastante trabajo para abogados. Estos casos se dilatarán años, eso si, pero tarde o temprano irán saliendo cosillas, tanto va el cántaro a la fuente...